Since 1991, the NAB Show has transformed the Las Vegas Convention Center into a hub of innovation for the broadcast and film industries. This annual event draws thousands of professionals who come to explore the latest advancements in gear, software, and equipment, each designed to elevate projects from the concept stage to final production. So many new products hit the market this year - Blackmagic boasted their PYXIS 6k cinema camera, the new DJI Focus Pro uses lidar to turn any manual lens into autofocus, and the Ninja Phone allows your Iphone to act as a monitor when connected to your cinema camera. For NAB’s 33rd year, it was reported that over 60,000 people made the trek Vegas to attend the convention. Our team at Bokeh was part of that, and excited to hit the convention floor to talk shop with many of our friends and vendors that attended NAB this year. Lucky enough for us, we were able to steal a few of them off the floor and onto our warehouse to continue the fun after convention hours. We were thrilled to host two cinematic lens showcases with a few industry giants - Masterbuilt lenses and Cooke Optics.     For the opening night of NAB, Bokeh LV was the stage for "Masterbuilt: Live in Las Vegas" – an enjoyable hands-on lens demonstration and mixer tailored for film industry lovers, where we collaborated with Masterbuilt founder and owner, Tim Arasheben. Bokeh has proudly partnered with Masterbuilt offering complete sets ranging from the Masterbuilt Classics, Portraits, and Superscopes to name a few. Masterbuilt lenses live beautifully in the intersection of vintage charm and modern cinematography, and we were excited to show them off for this event. NAB was especially thrilling as Tim brought his latest release, the Legacy series, to our Vegas warehouse and displayed the entire set ranging from 21mm-135mm all together for the first time.Bokeh provided Alexa Mini LFs, Alexa 35s, Buranos and Venices to showcase the wide array of glass. Tim also partnered up with Fuji to display the Ultra 65 lenses on a Fujifilm GFX100 II, and attendees loved being able to test out his lenses on these various set ups.       Monday night was dedicated to our friends from overseas. Cooke: A Cinematic Lens Showcase brought quite the crowd to our Vegas warehouse, and filled the evening with lens testing and laughter for hours on end. Chris D’Anna, the general manager for Cooke’s Burbank headquarters, teamed up with us a few months prior to NAB week to help facilitate what would turn out as a very successful evening.       With his help, we were able to showcase a phenomenal range of their award winning Cooke glass. Displayed on the floor were Cooke Panchro Classics, Special Flare Anamorphics, S8/is, S7/is, Cooke Macros, and their newest release - the SP3s.      The event wasn’t just about showing off top-notch image quality and that signature ‘Cooke Look’—it was also hands-on. Through demonstrations and workshops led by experts, everyone got a real feel for what these lenses can do, learning about their tech in a fun and interactive way. It was great to see people so engaged, sharing ideas and discussing how these tools can boost both creativity and efficiency on set.       NAB is always such an impactful week for the film industry and we were so thrilled to have shared the spotlight with industry giants at Cooke and Masterbuilt.  As we look ahead, it's clear that the common theme for NAB is all about pushing boundaries and keeping up with the industry’s needs. The events we hosted not only showcased Masterbuilt and Cooke’s commitment to quality and innovation but also set the stage for what’s next in lens tech. Everyone left buzzing with new ideas and inspiration for their next projects. Til next year, NAB!